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 Is this propaganda? 
The greatest marketing trick of the 20th century was the positioning of propaganda.

Marketing is propaganda. Positioning propaganda as distinct from other forms of marketing is state-of-the-art persuasion.

The definition of Propaganda varies greatly by source. The Catholic Church coined the word “propaganda” in 1622 within the Sacra Congregatio de Propaganda Fide, which was commissioned by Pope Gregory XV. One of Pope Gregory’s accountants came to the conclusion that it was more cost effective to teach Catholicism than to invade and force conversion. The accountant had the insight to recognize that a territory could be acquired less expensively by converting people’s minds. It might take more time, but if you convert the minds, the bodies will follow. And, converting minds is less expensive than physically enforcing new sovereignty.

The word propaganda has radically changed during the 20th Century. In the Introduction to the re-release of Edward Barnays’ Propaganda, Mark Crispin Miller explains, “Prior to World War One, the word propaganda was little-used in English, except by certain social activists, and close observers of the Vatican; and, back then, propaganda tended not to be the damning term we know today.”

Many people see propaganda as marketing. Many Americans are waking up from a propaganda-induced coma yelling things like, “They lied! They packaged a lie and they sold it to me.” Great. Many of these same folks then rant about the evils of propaganda. Their anger is long overdue. But, bashing propaganda strengthens the control of the world’s greatest oppressor, our present form of world government, Corporatocracy.

The division between government and corporations is blurry at best and illusory at worst. Evidence of corporate influence on government continues to mount. Corporate contributions to politicians is regularly reported. The payouts appear to extend beyond campaign contributions: in the ’05 Halloween issue of The New Yorker James Surowiecki reported that the average portfolio of a Senator grew twelve percent annually, four-times the growth of money managers described as genius for their performance during the same period. The deepest division between government and corporations is in the minds of consumers holding a distinction between propaganda and marketing.

Statements defining marketing as propaganda are regularly dismissed as “merely semantics.” This perspective either ignores the meaning of the word semantics or how marketing works.

Semantic adj: of or relating to the study of meaning and changes of meaning; “semantic analysis” (WordNet ® 2.0, © 2003 Princeton University)

Influencing meaning and changes in meaning is the goal of marketing. Behaviors are changed by altering perceptions. When we see things differently we act differently. Beliefs, attitudes and constructions of categories are the primary levers of shifting perception. Marketing manipulates the meaning of symbols, images and associations. Marketing affects changes in meaning or it’s not good marketing. Marketing is applied semantics, either actively changing perceptions or staving-off potential changes.

In business, semantic analysis is often called consumer research, a $100,000,000,000/year business. That expenditure does not include the trillions of dollars required to leverage the insights garnered through consumer research.

The business community is obliterating the distinctions between propaganda and marketing. Paul B. Farrell of Investor’s Business Daily warns, “Wall Street’s ‘Fabulous Brainwashing, Mind-Control, Propaganda & Hype Machine’ is in full swing. Call it the ‘Brainwashing Machine’ for short. And you’re the target. They want your money.” (Wall Street’s ‘Brainwashing Machine’; October 31, 2005) Farrell is pointing out that businesses will communicate anything to help the big players make more money. Farrell is calling business communications propaganda.

In America’s spreading economy, money makes right. Isn’t that the goal of spreading Capitalism? Let the market correct itself. Money will dictate who gets what. Money is the essence that bonds propaganda and marketing. When you influence people, you redirect the flow of money. It is less expensive to market an idea to a population than to take the region by force.

Unless we can create a mutually exclusive distinction, distinguishing propaganda from marketing is like holding a distinction between drugs and alcohol, it’s a semantic distinction. There are billions of dollars to be lost if alcohol is lumped in with drugs, and there are trillions of dollars to be lost if Corporatocracy is held accountable for crimes against humanity. Semantics is the heart of marketing. While semantics is the analyses of change in meaning, marketing is about controlling the change. Meaning is not limited to words, but words are a common way we discuss meaning. Wittgenstein asserts he can only know things for which he has a word:

“The limits of my language are the limits of my mind. All I know is what I have words for.”—Ludwig Wittgenstein, Philosopher (1889 – 1951)

But, language works the other way, too. Having two words can blind people from seeing that separate labels represent the same idea. Distinguishing drugs and alcohol is an obvious example. A subtle example can be found in mathematics: elliptic curves and modular forms. Having two separate labels so blinded the mathematical community that the original conjecture by Taniyama and Shimura was universally ridiculed by the their professional community, compelling Taniyama to commit suicide. Why is this important? Because, math is supposed to be immune to psychological tricks and politicking. Because, suicide is only a particular of the stakes of this discussion. Genocide is the real stake of this of this game.

Propaganda is the feel-good pill of a fascist agenda. That’s what these words mean today: “Religion is the opiate of the masses.” Propaganda is what facilitates fascist citizens to believe they’re supporting what’s good and right. The keystone of manufacturing these beliefs is in controlling meaning. Words become the crux of this control. “The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.” Philip K. Dick, Novelist (1928-1982)

This is a war for reality. Consensus reality is held in place by the masses. The commonly used words and their common meanings have great impact. Monitoring these meanings, and affecting the change of these meanings, is the dynamic implicit in Lippman’s phrase, “manufacturing consent.”

Who will help us fight propaganda? Corporations. Corporations are not only willing to help us fight propaganda, if we reach a critical mass they’ll flame the passions of the fight. As they market the need to fight propaganda, they’ll sell us all the equipment we need. As they investigate our fight against propaganda, they monitor and affect its usage.

Bashing propaganda is akin to demonizing street drugs, gerrymandering the mental landscape to favor corporate products. Are street drugs evil, worse than what is for sale at grocery stores? It is difficult to prove that illegal drugs do less harm to society than alcohol and tobacco. So, what is the difference? Illegal drugs are sold by pirates, moneymakers outside of the official control of government and taxation.

Propaganda is employed by governments to garner consensus while advertising is the marketing of corporations, to make money? This is a vacuous distinction. This distinction ignores the impact that corporations have on what we traditionally call a government. Moreover, this distinction ignores that governments are incorporated.

Generally, the American public won’t call product advertising propaganda even when the advert lies about itself or a competitive product. The word propaganda is reserved for “political” or “military” communications, and this selective use reinforces a mental distinction between companies and governments, a distinction that is questionable given their intimate relationship and revolving-door staffing.

Propaganda is a tool. Propaganda is a weapon in the war for reality, but holding propaganda as inherently evil is like saying that TNT is evil. TNT and Propaganda are both strong forces. They can be used to construct or destroy. Many times, something needs to be destroyed before something new can be built.

Maintaining a mental distinction between corporations and governments can fabricate a virtual consensus. There are three primary faces of corporations: governments, churches and companies. There are plenty of ancillary faces: non-profits, cities, NPOs among others. One type of corporation can quote the other as if they were distinct institutions, creating an echo chamber where one voice appears as a chorus of consensus, a concert performed by mass media.

Propaganda is the marketing of an engineered reality. Relegating the word “propaganda” to the subset of corporations called government fuels the engine of Corporatocracy.

Edward Bernays’ 1928 seminal work entitled Propaganda binds all social endeavors with propaganda, “Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda. Propaganda is the executive arm of the invisible government.”

If propaganda is any intentionally persuasive communication, then all marketing is propaganda. Those who control the media have a great deal to lose if mass media is suddenly perceived as a propaganda mechanism. Their preemptive strike was to label mass media as liberal and opposing big business. Mass media requires sponsorship, usually in the form of advertisements. The only mass media today without corporate or government sponsorships is the occasional website.

This is a political issue. Sustaining a distinction between politics and business requires continual marketing. Like every political issue, today, the preliminary skirmishes will be fought with images and ideas on the battlefield for your mind known as television.

bengsmack

Posted by bengsmack

Disclaimer: Statements and opinions expressed in articles published on this site are those of the authors and not of the staff or editors of GNN, unless otherwise stated.

RECENT COMMENTS

To realize every authority is screwing with them, would it not make sense to refer to government or military messages as “marketing”? The hope being that the public might see the same methods are used and that there is little distinction between marketings.

Private @ 11/13/05 16:11:15

To realize every authority is screwing with them, would it not make sense to refer to government or military messages as “marketing”? The hope being that the public might see the same methods are used and that there is little distinction between marketings.

Private @ 11/13/05 16:11:55

table{border:0px solid black}. |

Does Using The Word ‘Propaganda’ 47 Times Help This “Article” Not Suck? |

verisimilar @ 11/15/05 01:35:44

Verisimilar, I may disagree with your review, but I like your usage of CSS to make your message pop here and in your articles and blog page. Keeps the visual landscape of GNN interesting.

The article is interesting and brings up some interesting historical references. My favorite is the one you open with, about the church doing cost-benefit-analysis on conversion versus invasion and finding it cheaper.

lxpk @ 11/15/05 09:31:02

Private—Yes. Yes, it would.
Verisimilar—I like your question. I don’t know. I counted 46, but I was excluding the related topics reference.
lxpk—thx. Nancy Snow of Propaganda News emailed me ‘re:essay on propaganda’ and said “I enjoyed reading it.” My qualm is that now that I look at it I realize I never explicitly answered the title question: Does Using The Word ‘Propaganda’ Help Corporations? Yes, when “propaganda” is used to exclude corporate communications.

bengsmack @ 11/15/05 12:01:06

email I received:

Hi Ben,

When my band started to use the name “Propaganda” we had to deal with
the obvious condemnation of utilising a “right wing”
term to create controversy. To make things worse , we were all germans
and that did`nt help either.(as I know now, that probably never helps!)
Our idea was to make a comment on the “Popmusic-industry” and it`s ways
to project an idea, a person or a group of people in a certain, mainly
glorifying way. Leave away certain truths, overemphasize other aspects,
create a superbeeing and ….“ride the gravy train” as “Pink Floyd”
pointed out. (“Wish You Were Here”, I think)
On a Promovisit to Spain a journalist once asked us why we chose a
spanish name for our band. *We were quite surprised to learn that , in Spain, “Propaganda” is the
term used for “advertising “.*
See, old europe, already on top of it!
As a composer I may disagree with Wittgenstein`s famous quote, but to
be honest, I have to read you`re paper a few more times
to get what`s in it.
However, you`re conclusive observation on television made me think
back and I´m old enough to remember
the arrival of TV.
Now, which direction did we all look, when there was`nt a TV in the
room?...

kindly

Michael Mertens

bengsmack @ 11/15/05 13:32:22

Does Using The Word ‘Propaganda’ 47 Times Help This “Article” Not Suck?

:’-D

Word.

email I received:

Hi fennec,

Why does Bengsmack suck so much? Was it the way he was raised? Was it those his paint chips he so enjoyed to chew on as a youngster? Was it nature or nurture? One more thing, how the fuck did his lame ass article get published on GNN. Is Anthony even more of a douchebag than we all had imagined? Did the apple fall from the tree off a cliff? Did he ever leave MTV? Back to Bengsmack, is Michael Mertens just a creation of Bengsmack’s painfully boring imagination?

Lovingly

Grandma Mack

fennec @ 11/15/05 14:23:28

Dear Mikey,

Those of us who have strived to maximize the potential of Information Technology, by utilizing and assisting in the formulation of standards for said information technology, would kindly appreciate it if you would at least make an attempt to make use of such an extremely powerful resource.

Imagesearch and post “ is not exactly information gathering and assessment.

It barely qualifies as humour, as demonstrated by you and the fangurlz.

The lack thereof of any form of due diligence on your part tends to lend credence to the far and wide accepted view, that you are in fact …

Fucking Awesome !!!

Propaganda + ‘‘Michael Mertens’‘ results = Propaganda)++%22Michael+Mertens%22+propaganda&hl=en

Mikey, sorry to say it’s not on ED. I’m sure this is a huge disappointment from both a research and more personally, a fucktard perspective.

Unfortunately, your main soure of repository information is both boring and ridiculous.

Shaking our heads in utter disbelief,
“Google Staff”

postscript note : Yes, ‘propaganda’ was an overused term in this article(?)
AreolaSharon2 @ 11/15/05 15:35:59

I actually didn’t vote for this article. You guys did. If you don’t like it, you should have offered suggestions or voted it down. Bitching is lame.

anthony @ 11/15/05 15:47:19

I like the article, I helped edit it, and I’m glad it got published. Bitching is indeed lame. That said, bitching here is usually at least humorous and group decision making processes are messy. So long as the contributors who become targets take it in stride, it is a sort of valuable jumping-in process. Ben stuck with it despite all the flack and produced a piece that a lot of people liked. Some of our potential contributors might take the “suggestions” personally and just skip town, but those with talent probably stick around because they know they can rise to the challenge of making media in plain sight.

lxpk @ 11/15/05 17:03:13

I wasn’t bitching, I was simply relaying an e-mail I received from bengsmack’s grandmother. If I wanted to I could bitch about the hypocrisy of people bitching about other people bitching, but I can’t possibly do that kind of math

fennec @ 11/15/05 17:22:45

table{border:0px solid black;background:#1A1A1A}. |

|_<{border:0px solid #1A1A1A;color:ghostwhite;width:330px;padding:5px}. I actually didn’t vote for this article. You guys did. If you don’t like it, you should have offered suggestions or voted it down. Bitching is lame. |

table{border:0px solid black;background:#1A1A1A}. |

Ah, but you didn’t vote against it.

By the way, where’s the ‘Voting History’ and ‘Suggestions and Corrections’ for this or any other article?

If you read it and chose not to vote it down, then as redactor jefe you have acquiesced its publication as the feature. No?

I read it, didn’t like it, and didn’t look back; which is to say that I acquiesced its dismissal to your editorial sensibilities. You’re not going to let subpar writing make it to the front door but you are willing to renege so long as there’s an appearance of community acceptance? That’s a dangerous fence to piss on. |

verisimilar @ 11/15/05 23:30:56

SS,

I emailed them and asked them if they were interested, back when I had 41 points and didn’t understand why my “article” wasn’t going up. I never heard back from them.

i care most about seeding ideas—i’m sorry that GNN didn’t get credit for that. i didn’t know either space was going to put it up

Thank you for the heads-up!

bengsmack @ 11/16/05 17:30:26

Shape- I like that description, did you write that or was that on their site somewhere?
“The word propaganda is reserved for ‘’political’’ or ‘’military’’ communications, and this selective use reinforces a mental distinction between companies and governments, a distinction that is questionable given their intimate relationship and revolving-door staffing.”

bengsmack @ 11/16/05 17:33:01

it was in the daily ICH e-mail

ShiftShapers @ 11/16/05 23:07:54

fennec,

don’t you have something constructive to do somewhere?

rocketjam @ 11/18/05 12:34:20

don’t you have something constructive to do somewhere?

rocketjam, I wouldn’t exactly call it constructive, but I guess I could be doing your mom right now. Why, what did you have in mind?

fennec @ 11/18/05 18:51:43

I’ll take that as a no.

rocketjam @ 11/19/05 20:09:34

Just to add another perspective-

Excerpted from Jacques Ellul. Propaganda: The Formation of Men’s Attitudes. New York: Vintage Books, 1973

In addition to a certain living standard, another condition must be met: if man is to be successfully propagandized, he needs at least a minimum of culture. Propaganda cannot succeed where people have no trace of Western culture. We are not speaking here of intelligence; some primitive tribes are surely intelligent, but have an intelligence foreign to our concepts and customs. A base is needed — for example, education; a man who cannot read will escape most propaganda, as will a man who is not interested in reading. People used to think that learning to read evidenced human progress; they still celebrate the decline of illiteracy as a great victory; they condemn countries with a large proportion of illiterates; they think that reading is a road to freedom. All this is debatable, for the important thing is not to be able to read, but to understand what one reads, to reflect on and judge what one reads. Outside of that, reading has no meaning (and even destroys certain automatic qualities of memory and observation). But to talk about critical faculties and discernment is to talk about something far above primary education and to consider a very small minority. The vast majority of people, perhaps 90% percent, know how to read, but do not exercise their intelligence beyond this. They attribute authority and eminent value to the printed word, or, conversely, reject it altogether. As these people do not possess enough knowledge to reflect and discern, they believe — or disbelieve — in toto what they read. And as such people, moreover, will select the easiest, not the hardest, reading matter, they are precisely on the level at which the printed word can seize and convince them without opposition. They are perfectly adapted to propaganda.

Let us not say: “If one gave them good things to read… If these people received a better education…” Such an argument has no validity because things just are not that way. Let us not say, either: “This is only the first stage; soon their education will be better; one must begin somewhere.” First of all, it takes a very long time to pass from the first to the second stage; in France, the first stage was reached half a century ago, and we still are very far from attaining the second. There is more, unfortunately. This first stage has placed man at the disposal of propaganda. Before he can pass to the second stage, he will find himself in a universe of propaganda. He will be already formed, adapted, integrated. This is why the development of culture in the U.S.S.R. can take place without danger. One can reach a higher level of culture without ceasing to be a propagandee as long as one was a propagandee before acquiring critical faculties, and as long as that culture itself is integrated into a universe of propaganda. Actually, the most obvious result of primary education in the nineteenth and twentieth centuries was to make the individual susceptible to superpropaganda.1 There is no chance of raising the intellectual level of Western populations sufficiently and rapidly enough to compensate for the progress of propaganda. Propaganda techniques have advanced so much faster than the reasoning capacity of the average man that to close this gap and shape this man intellectually outside the framework of propaganda is almost impossible. In fact, what happens and what we see all around us is the claim that propaganda itself is our culture and what the masses ought to learn. Only in and through propaganda have the masses access to political economy, politics, art, or literature. Primary education makes it possible to enter the realm of propaganda, in which people then receive their intellectual and cultural environment.

The uncultured man cannot be reached by propaganda. Experience and research done by the Germans between 1933 and 1938 showed that in remote areas, where people hardly knew how to read, propaganda had no effect The same holds true for the enormous effort in the Communist world to teach people how to read. In Korea, the local script was terribly difficult and complicated; so, in North Korea, the Communists created an entirely new alphabet and a simple script in order to teach all the people how to read. In China, Mao simplified the script in his battle with illiteracy, and in some places in China new alphabets are being created. This would have no particular significance except that the texts used to teach the adult students how to read — and which are the only texts to which they have access — are exclusively propaganda texts; they are political tracts, poems to the glory of the Communist regime, extracts of classical Marxism. Among the Tibetans, the Mongols, the Ouighbours, the Manchus, the only texts in the new script are Mao’s works. Thus, we see here a wonderful shaping tool: The illiterates are taught to read only the new script; nothing is published in that script except propaganda texts; therefore, the illiterates cannot possibly read — or know — anything else.

Also, one of the most effective propaganda methods in Asia was to establish “teachers” to teach reading and indoctrinate people at the same time. The prestige of the intellectual — “marked with God’s finger” — allowed political assertions to appear as Truth, while the prestige of the printed word one learned to decipher confirmed the validity of what the teachers said. These facts leave no doubt that the development of primary education is a fundamental condition for the organization of propaganda, even though such a conclusion may run counter to many prejudices, best expressed by Paul Rivet’s pointed but completely unrealistic words: “A person who cannot read a newspaper is not free.”

This need of a certain cultural level to make people susceptible to propaganda2 is best understood if one looks at one of propaganda’s most important devices, the manipulation of symbols. The more an individual participates in the society in which he lives, the more he will cling to stereotyped symbols expressing collective notions about the past and the future of his group. The more stereotypes in a culture, the easier it is to form public opinion, and the more an individual participates in that culture, the more susceptible he becomes to the manipulation of these symbols. The number of propaganda campaigns in the West which have first taken hold in cultured settings is remarkable. This is not only true for doctrinaire propaganda, which is based on exact facts and acts on the level of the most highly developed people who have a sense of values and know a good deal about political realities, such as, for example, the propaganda on the injustice of capitalism, on economic crises, or on colonialism; it is only normal that the most educated people (intellectuals) are the first to be reached by such propaganda… All this runs counter to pat notions that only the public swallows propaganda. Naturally, the educated man does not believe in propaganda; he shrugs and is convinced that propaganda has no effect on him. This is, in fact, one of his great weaknesses, and propagandists are well aware that in order to reach someone, one must first convince him that propaganda is ineffectual and not very clever. Because he is convinced of his own superiority, the intellectual is much more vulnerable than anybody else to this maneuver…

1 Because he considered the newspaper the principal instrument of propaganda, Lenin insisted on the necessity of teaching reading. It was even more the catchword of the New Economic Policy: the school became the place to prepare students to receive propaganda.

2 We also must consider the fact that in a society in which propaganda — whether direct or indirect, conscious or unconscious — absorbs all the means of communication or education (as in practically all societies in 1960), propaganda forms culture and in a certain sense is culture. When film and novel, newspaper and television are instruments either of political propaganda in the restricted sense or in that of human relations (social propaganda), culture is perfectly integrated into propaganda; as a consequence, the more cultivated a man is, the more he is propagandized. Here one can also see the idealist illusion of those who hope that the mass media of communication will create a mass culture. This “culture” is merely a way of destroying a personality.

tsneds @ 11/20/05 05:47:57

tsneds, that’s solid! new book for my list

bengsmack @ 12/01/05 11:39:50
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